We are a community for people shipping AI-built sites and the SEOs who have to make them rank. Everything we learn gets published in the open.
The missing manual
Every AI coding tool ships with documentation on how to build. None of them ship with documentation on how to be found.
We noticed because we kept needing it. Building internal tools, client applications and side projects, always the same pattern: the thing worked beautifully and search engines could not see it. The answers existed, scattered across GitHub issues, half-abandoned threads and framework changelogs, but nobody had put them in one place.
VibeSEO.org is that place.
WHAT WE THINK MOST PEOPLE GET WRONG
SEO gets treated as a phase after launch. For these builds, it is a decision you make the moment you pick your stack.
By the time a vibe coded project ships, most of its visibility ceiling is already set. Rendering strategy, routing, how metadata gets handled, whether your content exists in the initial HTML. None of that is a content problem you can solve later with a blog post. It is an architecture decision made in the first hour.
No compromise
We are not here to tell you to build less. We use these tools every day, for our own products and for our clients’. The point is that you should not have to choose between the functionality you want and the traffic your business runs on.
Everything on this site exists to close that gap.
Build what you want
Full functionality, no feature stripped out to keep a crawler happy.
Ship at the same speed
The advantage of these tools is pace. Keeping it is the point.
Stay visible
Rankings, leads and sales intact on the other side.
Three groups, one room
The useful stuff happens where these audiences overlap.
Builders and indie hackers
You ship fast with Cursor, Lovable, Bolt or Replit. You are running experiments constantly, whether you call them that or not. You bring the test results.
Technical founders
Organic search is a real revenue channel for your product, not a nice to have. You bring the stakes, and the pressure that makes the answers matter.
SEO professionals
You are auditing AI-built sites and the usual playbook assumes a CMS that is not there. You bring the diagnostic rigour.
Builders find out what happens. SEOs work out why. Neither group gets there alone, which is exactly why this is a community and not a blog.
Who is behind it
Matt Pyke
Co-Founder
Founder and Managing Director of Fly High Media, with over ten years in digital strategy. Author of Found, Trusted, Chosen, a practical guide to SEO, AI and online visibility.
Jonathon Roberts
Co-Founder
Technical Lead at Fly High Media and a speaker at BrightonSEO and other industry conferences, on crawling and indexation, structured data, SEO automation and the future of search.
Where this comes from, and what it costs
VibeSEO.org is built and funded by Fly High Media, the agency we run. We are telling you that upfront because you would find out anyway, and a community that hides its backing does not deserve one.
Everything here is free. No membership tier, no gated download, no lead magnet in disguise. We may look at monetising further down the road, and when we do we will say so plainly rather than quietly changing the deal. For now we want people to come on board and help shape what this becomes.
The best guidance on this has not been written yet
It is going to come from people testing things and reporting back. If you are building with these tools, or cleaning up after them, you already know something the rest of us do not.